LOCAL RADIO NETWORKS (LRN) is collaborating with SKYVIEW NETWORKS and ABC RADIO to expand distribution, drive network sales revenue and power additional content.
SKYVIEW NETWORKS will provide its satellite distribution platform to become the exclusive network sales partner for LRN’s 24/7 music formats. ABC RADIO will provide its global resources to drive additional programming opportunities to LRN and its affiliates. The agreement between the parties is effective JANUARY 1st, 2019.
LRN's affiliates include 12 music formats -- among them AC, Country, Top 40 and Rock -- along with localization, major-market talent, large libraries, and uncompressed audio. The satellite technology provided by SKYVIEW NETWORKS amplifies the delivery options local radio owners and operators have at their fingertips.
Commented LRN CEO STEVE SWICK: “This is really an exciting time for LOCAL RADIO NETWORKS. Launching this relationship with ABC RADIO and SKYVIEW NETWORKS allows us to expand our 24/7 programming footprint and distribute our music formats with dual delivery platforms of cloud-based and now satellite delivery via XDS smart receivers to potentially thousands of stations, effortlessly and efficiently. ABC RADIO and STEVE JONES bring some very special content opportunities to the table, as well.
“With the addition of SKYVIEW NETWORKS’ distribution and network sales expertise, we’re able to elevate our business across radio dials. This transition reflects our commitment to deliver superior 24/7 music programming to small and medium market stations every day, while increasing the power and flexibility affiliates have locally.”
SKYVIEW NETWORKS President KEN THIELE added: “We’re very pleased to welcome LRN to the SKYVIEW family and deepen our relationship with ABC RADIO. SKYVIEW is in a tremendous period of growth, which is a result of dynamic partnerships and investments. Our next-generation distribution technology allows us to provide the marketplace and local owners new and better 24/7 music formats from LRN, which is great news for the industry.”
Earlier this year, LRN and ABC NEWS RADIO initiated their relationship with an arrangement to deliver ABC’s award-winning news to LRN affiliates.
Added ABC RADIO VP/GM JONES: “The 24/7 music format business is a storied part of ABC RADIO’s heritage, so this is a natural extension of the brand. We’re already providing an ABC NEWS RADIO option for LRN affiliates, so taking this next step in our relationship just makes sense. Congratulations to STEVE SWICK on the growth of LRN and to KEN THIELE and the SKYVIEW NETWORKS team. This demonstrates our shared commitment to moving our business forward.”