Back from the shadows again, The Ratings Experts from RESEARCH DIRECTOR, INC., along with the math wizards from XTRENDS, begin another journey into the world of NIELSEN. No, it’s not a game – it’s real life! This chapter is a continuation of the JUNE story, which spanned 5/24 through 6/20. It was fraught with a long holiday weekend and the unsettling schedules caused by the end of the school term and the beginning of vacation season. And, there was baseball. Tighten the straps— the journey is about to begin.
HOUSTON-GALVESTON: Two For The Show
This was a tale of two stations that were far and away ahead of a very compressed field. As seems to be the norm, iHEARTMEDIA AC KODA (SUNNY) was #1 6+ for the third straight survey (7.4-7.0). Its lead over #2 URBAN ONE Urban AC KMJQ (MAJIC) widened a bit as MAJIC posted its lowest share in over a year (7.2-6.5). Then came the jumble. COX RADIO Country KKBQ (93Q) remained in third place (5.7-5.2) but was forced to share with its cluster brother COX RADIO Classic Rock KGLK (THE EAGLE), which advanced from a tie at #5 with its best outing since DECEMBER (4.9-5.2). Two stations were close behind at #5. CUMULUS Top 40/M KRBE made a return engagement (4.9-5.0) and was joined by iHEARTMEDIA Alternative KTBZ (THE BUZZ), which moved up from #9 as it rebounded from a down book (4.4-5.0). Then, two other stations were a small step behind at #7. UNIVISION Regional Mexican KLTN (QUE BUENA) slipped back from #4 (5.1-4.9) while ENTERCOM Adult Hits KKHH (THE SPOT) moved up a slot (4.6-4.9).
Things were not quite as sunny 25-54 as KTBZ moved from #4 back to #1 as it regained all the shares it lost last month. This pushed KODA back to #2 as it ended a two-book surge. KMJQ remained at #3 with a slight decrease while KLTN dropped back to #4 as it returned last month’s small increase. Three stations were in a lump at #5. KKBQ was there last time and was off a bit this survey. KRBE moved up from #7 with its fifth up book in a row. KGLK took three steps forward with –once again – its best book since DECEMBER.
Order was restored to the 18-34 demo as KTBZ regained most of what it surrendered last month. The station had fallen to #5 but returned to the lead-dog position for the third time in the last four books. URBAN ONE Top 40/R KBXX (THE BOX) dropped back to #2 with a small loss and was this close to forging a tie for the lead. These two stations also led the rest of the field by over a share. KKBQ and iHEARTMEDIA Urban KQBT (THE BEAT) remained tied at #3 as both stations had small losses. KLTN jumped from a tie at #9 to #5 with its highest score since NOVEMBER. KODA dropped four places to #6 with its lowest share since NOVEMBER and was tied with ENTERCOM Spanish Contemporary KLOL (MEGA), which ended a two-book surge.
KTBZ, which was one of three stations tied at #2 last survey, moved back to the top spot 18-49 as it ended a two-book slide. KODA dropped back to #2 as it ended a two-book surge. KLTN slid back to #3 with a flat performance while KBXX dropped two spots to #4 thanks to a small loss. KRBE advanced from #8 to #5 with its best book since JULY. Last month there were also three stations tied at #5. They all vacated that position. KQBT slid to #6 with a slight decrease. KMJQ and KKBQ remained an item but dropped to #7 with small decreases.
WASHINGTON, D.C.: Drain The Swamp!
Book after book, it’s the same story with the same stations. The top six 6+ stations were exactly the same as last month. The people have spoken and spoken word continues to dominate. HUBBARD News WTOP was #1 for the sixth straight survey (9.7-9.5) while AMERICAN UNIVERSITY N/T WAMU was second for an equal number of books (8.3-8.3). URBAN ONE Urban AC WMMJ (MAJIC) once again bested arch rival HOWARD UNIVERSITY Urban AC WHUR. MAJIC was #3 with its best book in over a year (6.6-7.1) while WHUR repeated at #4 with its highest mark since JANUARY (5.7-6.3). iHEARTMEDIA AC WASH was again the #5 station (4.8-4.8) as it just edged out iHEARTMEDIA Classic Rock WBIG (4.7-4.7).
For the third book in a row, WAMU dominated the 25-54 arena. The station was off slightly, but still bested the two stations at #2 by more than a share and a half. WTOP remained in place with a slight decrease while WMMJ moved up to tie for second with its best performance in over a year. WASH repeated at #4 with a slight increase. URBAN ONE Urban WKYS (KISS) became the sole occupant of the #5 position just by being flat. Its former partner – and chief rival – ENTERCOM Top 40/R WPGC slipped to #6 with a small loss. Baseball was very, very good to ENTERCOM Sports WJFK (THE FAN) as the station moved up to #7 with its best outing in over a year.
It was another dominant 18-34 performance for iHEARTMEDIA Top 40/M WIHT (HOT). The station cruised to its sixth straight win though it was off slightly. WKYS was again #2 as it got back a good portion of last month’s big loss. WPGC did the same as it repeated at #3. iHEARTMEDIA Alternative WWDC (DC101) moved up to #4 with its best showing since NOVEMBER. This left cluster sister WASH behind at #5, even though it had a solid increase. ENTERCOM Hot AC WIAD (FRESH) got back almost all of last month’s huge loss to move back up to #6. Meanwhile, CUMULUS Hot AC WRQX (MIX) gave back all of last month’s huge gain – plus a little extra – to drop to #7.
The top four 18-49 stations were unchanged from the previous survey. WAMU was flat and it was also #1 for the sixth book in a row. WKYS was also flat as it repeated at #2. WPGC was off slightly at #3 while WIHT was also flat as it finished fourth for the third book in a row. WTOP was off slightly to remain at #5 but was joined by WASH, which moved up a slot with a slight increase.
PHILADELPHIA: More Of The Same
Since the big guy in the red suit left town, JERRY LEE RADIO AC WBEB (MORE) has been maddeningly consistent 6+. The station has consistently been above the eight-share mark and remained in first place by doing it again (8.4-8.5). ENTERCOM Classic Hits WOGL moved back up to #2 with its fifth up book in a row (7.2-7.7). BEASLEY Classic Rock WMGK slipped back to #3 as it ended a two-book run (7.4-7.2). Its younger cluster bro – BEASLEY Active Rock WMMR – was up to #4 with its highest share in over a year (5.9-6.1). iHEARTMEDIA Urban AC WDAS slipped back to #5 as it ended a three-book surge (6.3-5.8). It was just ahead of a flat ENTERCOM Country WXTU, which moved up to #6 (5.7-5.7). The PHILLIES are no match for the EAGLES and so ENTERCOM Sports WIP-F slid to #7 with its lowest run total since AUGUST (6.1-5.6).
WMMR continued to dominate the 25-54 realm. The station was #1 for the sixth straight survey and posted its best share of that span. WMGK repeated at #2 with a modest loss and the two stations were nearly two shares distant. WOGL moved up to #3 with its best outing in over a year, which pushed WBEB back to #4 as it returned all of last month’s big increase. iHEARTMEDIA Urban WUSL (POWER) jumped from #8 to #5 with its best book since JULY. WXTU had its best book in over a year as it moved up to #6. WIP-F fell four places to #9 with – once again – its lowest score since AUGUST.
One streak ended and one continued. WBEB was #1 18-34 again but its string of double-digit books ended at seven. WXTU was flat but maintained a solid #2 position. WUSL had its highest share since OCTOBER to move up to #3, which forced WMMR, which was down for the fifth book in a row, to step back to #4. WMGK took over sole control of the #5 position with its best outing since SEPTEMBER. iHEARTMEDIA Alternative WRFF (RADIO 104.5) moved up to #6 as it ended a three-book slide. iHEARTMEDIA Top 40/M WIOQ (Q102) slipped two places to #7 despite a slight increase.
The 18-49 battle between WMMR and WBEB had gotten relatively close last month. The gap widened a bit this time as top-dog WMMR had a modest increase while #2 WBEB had a slight decrease. WUSL moved up to #3 as it again posted its best score since JULY. Two cluster mates moved up and into a tie at #4. WXTU took one step forward while WOGL advanced three squares. Both stations landed their largest shares in over a year. WMGK dropped three places to #6 with a slight decrease.
ATLANTA: Keep On Talkin’ Baby
Last month we were talking about the recent and rapid descent of COX RADIO N/T WSB-A. Well, this time the station ended a four-book down trend (7.5-7.8) to remain atop the 6+ leaderboard. ENTERCOM Urban WVEE (V-103) fell a little farther behind at #2 (7.1-7.0) while COX RADIO Classic Hits WSRV (THE RIVER) strengthened its grip on the #3 position with its best book in exactly a year (6.1-6.6). COX RADIO AC WSB-F (B98.5) remained at #4 (5.8-5.6) but had some company as URBAN ONE Urban AC WAMJ (MAJIC) moved up from #5 with its highest share in over a year (5.3-5.6). SALEM Christian Contemporary WFSH (THE FISH) ended a five-book slide (4.0-4.8) to move up to #6.
WVEE continued to dominate the 25-54 arena. The station was #1 for the fourth book in a row, posted its largest number in over a year, and lengthened its lead over #2 WSRV – which had a modest loss – to over two and a half shares. WAMJ was up to #3 with its best outing in over a year. WSB-F slipped back to #4 with a modest decrease and was joined in that place by URBAN ONE Urban WHTA (HOT), which moved up a couple of spots with its highest mark since AUGUST. WSB-A ended a four-book slide to move up to #6 while CUMULUS Top 40/M WWWQ (Q100) slid to #7 with a slight decrease.
The top four stations 18-34 remained the same as before. WVEE was #1 with a slight decrease and led #2 WHTA – which was also off slightly – by a full share. These two were well clear of the rest of the pack as #3 WWWQ – which was off slightly – was over two and a half shares out of second place. iHEARTMEDIA Country WUBL (THE BULL) repeated at #4 with a flat performance. iHEARTMEDIA Top 40/M WWPW (POWER) moved up to #5 with a slight increase. This forced WSRV to step back to #6 as it had a slight decrease.
As with the previous demo, WVEE dominated 18-49. The station was off slightly to remain #1 but led #2 WHTA – which had its largest share since AUSUGT – by over two and a half shares. WSB-F had its lowest share since we were stepping into something with ELTON JOHN and dropped back to #3. It was tied with WSRV, which moved up two places with a slight increase. WWWQ slipped back to #5 with its lowest share in over a year. WAMJ was not far behind as it moved up to #6 with its best showing in over a year.
BOSTON: Keep It Simple, Stupid
That may be the motto for iHEARTMEDIA Top 40/M WXKS (KISS) as it completed the coveted demo sweep for the sixth straight survey. Though the station was flat 6+ (7.3-7.3), it maintained a comfortable lead over BEASLEY Classic Hits WROR, which moved up to #2 with its best outing since FEBRUARY (6.2-6.5). ENTERCOM AC WMJX (MAGIC) slipped back to #3 as its four-book upswing came to an end (6.3-6.1). BOSTON UNIVERSITY N/T WBUR dropped back to #4 (6.2-5.9) while two stations moved up and into a tie at #5. iHEARTMEDIA News WBZ-A took one step forward (5.3-5.4) while iHEARTMEDIA Classic Rock WZLX advanced two squares (5.2-5.4). BEASLEY Country WKLB bounced back from its lowest book of the year (4.0-4.7) to move up to #7. BEASLEY Sports WBZ-F (THE SPORTS HUB) fell to #8 with its lowest score since AUGUST (5.7-4.3).
WXKS was off slightly 25-54 but still managed to win the race. However, WMJX moved up to #2 with its best Frosty-free share in over a year and the gap between the two shrunk to under a share. WBZ-F dropped back to #3 with – again – its lowest share since AUGUST. WZLX remained at #4 with a flat performance and was joined by WROR, which moved up a spot with its highest share since DECEMBER. WKLB had a very healthy increase to move up to #6 and while BEASLEY Rhythmic AC WBQT (HOT) remained at #7, the station did land its largest share in over a year.
Though WXKS gave back most of last month’s big increase, the station remained #1 18-34 by about a two-share margin over WBQT, which moved up to second place with a slight increase. WROR was up to #3 just by being flat while iHEARTMEDIA Top 40/R WJMN (JAM’N) advanced two spaces to #4 as it ended a three-book slide. WMJX repeated at #5 with a slight decrease while WBZ-F fell four spots to #6 with its least productive outing since NOVEMBER.
Another month, another big 18-49 win for WXKS. KISS was off slightly but still led #2 WMJX – which moved up with a solid increase – by over two shares. WBQT inched up to #3 with its best book in over a year while WBZ-F dropped two slots to #4 with its lowest mark since AUGUST. WROR was off slightly to remain at #5 while two stations were close behind at #6. WJMN moved up from #10 with its best showing since FEBRUARY while WKLB took one small step forward with a modest increase.
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